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How to leverage video for brand promotion
Client
Chinatown London
Campaign
Chinatown is waiting video campaign
Challenge
Maintain engagement between Chinatown’s restaurants, businesses and consumers during Covid-19 lockdown
Approach
Trigger fond memories among consumers to highlight the community’s spirit
Making it happen
Hylink and Chinatown devised a social video campaign that both reminded audiences of the Chinatown brand and showed how Chinatown stood in solidarity with its business community and consumers during lockdown
Results
Play ![HYLINK – CHINATOWN LONDON – Chinatown is waiting campaign cover image]()
3.1k
Video interactions
2.15k
Increase in social media followers
1
Gold London Design Award, video category
Drag
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