<Back
#property
Creating viral content to spread brand awareness
Client
Chapter London
Campaign
The Secrets of London Living
Challenge
Attract new tenants to a student accommodation building in London
Approach
Tell stories of London living from different persectives on Chapter’s official WeChat channel
Showcase how living in Chapter London can suit all members of the student community
Publish the content in a style that will stand out to students
Making it happen
Collaborated with illustrators to create a comic book style article that would resonate with our target audience
Results
226.8%
Increase in article views than average
Drag
related works
