What we do

We bring Destination Marketing Organisations (DMOs) and travel brands to the forefront of Chinese travellers’ minds. We’re called upon by industry leaders to target this rapidly expanding consumer base.

From product launches to branding campaigns, we’ve worked with major tech organisations such as Oppo and LG in their advertising efforts in both Chinese and Western markets.

Hylink has served finance and investment clients in China to target high net-worth, valuable consumer targets in the field of investments, credit cards, savings and capital growth.

Hylink specialises in both film and content investments, as well as bringing branded properties, celebrities and influencers to maximise their reach and monetisation in the Chinese market.

With longstanding media partnerships with China’s leading e-commerce platforms, including Tmall, JD.com and Taobao, enabling us to facilitate seamless product marketing and product distribution for our clients in-market.

From probiotics to milk, we work with major FMCG brands like Culturelle, P&G and Mead Johnson to get their products into the hands of consumers, both in China and in the West.

We’re called on by brands such as Estee Lauder and L’Occitane, to tailor comprehensive advertising and media campaigns, personalising every brand touchpoint to captivate savvy global consumers.

Our team of leading strategists and technologists excel at advising sports teams, leagues, and IP rights holders that seek to understand China’s complex and rapidly evolving market.